{"id":661,"date":"2022-06-01T03:54:11","date_gmt":"2022-06-01T03:54:11","guid":{"rendered":"https:\/\/emorah.com\/story\/?p=661"},"modified":"2022-06-01T04:00:31","modified_gmt":"2022-06-01T04:00:31","slug":"digital-marketing-primer-fresco-play-mcqs-answers","status":"publish","type":"post","link":"https:\/\/emorah.com\/story\/fresco-play\/digital-marketing-primer-fresco-play-mcqs-answers\/","title":{"rendered":"Digital Marketing Primer Fresco Play MCQs Answers"},"content":{"rendered":"\n

Disclaimer: The main motive to provide this solution is to help and support those who are unable to do these courses due to facing some issue and having a little bit lack of knowledge. All of the material and information contained on this website is for knowledge and education purposes only.<\/strong><\/p>\n\n\n\n

Try to understand these solutions and solve your Hands-On problems. (Not encourage copy and paste these solutions)<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

Suggestion: If you didn’t find the question, Search by options to get a more accurate result.<\/strong><\/p>\n\n\n\n

Quiz on Introduction to Digital Marketing<\/strong><\/p>\n\n\n\n

1.Digital Marketing helps to improve _____________.<\/p>\n\n\n\n

  1. Reach<\/li>
  2. Brand Awareness<\/li>
  3. All the options<\/li>
  4. Sales<\/li><\/ol>\n\n\n\n

    Answer: 3)All the options<\/p>\n\n\n\n

    2.Customer Perception develops ___________.<\/p>\n\n\n\n

    1. When a user views an ad<\/li>
    2. During the purchase<\/li>
    3. All the options<\/li>
    4. When a user visits the store<\/li>
    5. Post the purchase<\/li><\/ol>\n\n\n\n

      Answer: 3)All the options<\/p>\n\n\n\n

      3.The main objective of Digital Marketing is to ___________.<\/p>\n\n\n\n

      1. Replace traditional channels<\/li>
      2. None of the options<\/li>
      3. Be present on all channels<\/li>
      4. Have as many followers as possible<\/li>
      5. All the options<\/li><\/ol>\n\n\n\n

        Answer: 2)None of the options<\/p>\n\n\n\n

        4.By reading through the customer reviews of a product on Amazon, a customer _______.<\/p>\n\n\n\n

        1. Is aware of the brand<\/li>
        2. Experiences the product<\/li>
        3. Forms a perception of the product<\/li><\/ol>\n\n\n\n

          Answer: 3)Forms a perception of the product<\/p>\n\n\n\n

          Quiz on Search Marketing<\/strong><\/p>\n\n\n\n

          1.In Google AdWords, which of the following factors is\/are important for winning the auction?<\/p>\n\n\n\n

          1. Bid Value<\/li>
          2. Bid Value and Quality Score<\/li>
          3. Ad Rank<\/li>
          4. Quality Score<\/li><\/ol>\n\n\n\n

            Answer: 2)Bid Value and Quality Score<\/p>\n\n\n\n

            2.Which of the following aims at influencing users who have already begun their research on sites like Google, but not necessary that they have visited a brand site?<\/p>\n\n\n\n

            1. Search Retargeting<\/li>
            2. Remarketing<\/li>
            3. Contextual Marketing<\/li><\/ol>\n\n\n\n

              Answer: 1)Search Retargeting<\/p>\n\n\n\n

              3.Paid Search Marketing is about bidding and buying relevant keywords.<\/p>\n\n\n\n

              1. False<\/li>
              2. True<\/li><\/ol>\n\n\n\n

                Answer: 2)True<\/p>\n\n\n\n

                Quiz on Media Buying and Social Media Advertising<\/strong><\/p>\n\n\n\n

                1.Which of the following platforms can be used by advertisers to bid and purchase ad impressions across ad exchanges?<\/p>\n\n\n\n

                1. Ad network<\/li>
                2. Demand Side Platform<\/li>
                3. Supply Side Platform<\/li><\/ol>\n\n\n\n

                  Answer: 2)Demand Side Platform<\/p>\n\n\n\n

                  2.The following are Social Media Management Tools, except __________.<\/p>\n\n\n\n

                  1. HootSuite<\/li>
                  2. Drupal<\/li>
                  3. Lithium<\/li>
                  4. Hubspot<\/li><\/ol>\n\n\n\n

                    Answer: 2)Drupal<\/p>\n\n\n\n

                    3.Ads that play in the beginning, end or the mid of YouTube videos are _______.<\/p>\n\n\n\n

                    1. Display ads<\/li>
                    2. In-search ads<\/li>
                    3. In-stream ads<\/li>
                    4. Overlay ads<\/li><\/ol>\n\n\n\n

                      Answer: 3)In-stream ads<\/p>\n\n\n\n

                      4.Real-time bidding is a form of programmatic buying.<\/p>\n\n\n\n

                      1. False<\/li>
                      2. True<\/li><\/ol>\n\n\n\n

                        Answer: 2)True<\/p>\n\n\n\n

                        Quiz on Web Marketing<\/strong><\/p>\n\n\n\n

                        1.Designing a site for Mobile is very similar to Web.<\/p>\n\n\n\n

                        1. True<\/li>
                        2. False<\/li><\/ol>\n\n\n\n

                          Answer: 2)False<\/p>\n\n\n\n

                          2.Which of the following capabilities are offered by Web Content Management Tools?<\/p>\n\n\n\n

                          1. Workflow Management<\/li>
                          2. Centralized Version Control<\/li>
                          3. Simplification through Templates<\/li>
                          4. Integration with Enterprise Applications<\/li>
                          5. All the options<\/li><\/ol>\n\n\n\n

                            Answer: 5)All the options<\/p>\n\n\n\n

                            3.The following are open-source WCMs, except __________<\/p>\n\n\n\n

                            1. Drupal<\/li>
                            2. Magnolia<\/li>
                            3. Joomla<\/li>
                            4. Sitecore<\/li><\/ol>\n\n\n\n

                              Answer: 4)Sitecore<\/p>\n\n\n\n

                              Digital Marketing Primer – Final Assessment<\/strong><\/p>\n\n\n\n

                              1.Which of the following involves the use of technology platforms to automate buying and selling of media?<\/p>\n\n\n\n

                              1. Real-time Advertising<\/li>
                              2. Display Advertising<\/li>
                              3. Programmatic Advertising<\/li>
                              4. Instant Advertising<\/li><\/ol>\n\n\n\n

                                Answer: 3)Programmatic Advertising<\/p>\n\n\n\n

                                2.Paid Search Marketing is entirely driven by Google.<\/p>\n\n\n\n

                                1. False<\/li>
                                2. True<\/li><\/ol>\n\n\n\n

                                  Answer: 1)False<\/p>\n\n\n\n

                                  3.Which of the following platforms is used by publishers to connect to multiple Ad Exchanges?<\/p>\n\n\n\n

                                  1. Supply Side Platform<\/li>
                                  2. Ad network<\/li>
                                  3. Demand Side Platform<\/li><\/ol>\n\n\n\n

                                    Answer: 1)Supply Side Platform<\/p>\n\n\n\n

                                    4.Which of the following is an organic way of driving traffic to a brand site?<\/p>\n\n\n\n

                                    1. Display Ad Marketing<\/li>
                                    2. Search Engine Optimization<\/li>
                                    3. Search Engine Marketing<\/li><\/ol>\n\n\n\n

                                      Answer: 2)Search Engine Optimization<\/p>\n\n\n\n

                                      5.Customizing ads to people who have visited the site earlier is _______.<\/p>\n\n\n\n

                                      1. Contextual Marketing<\/li>
                                      2. Search Retargeting<\/li>
                                      3. Remarketing<\/li><\/ol>\n\n\n\n

                                        Answer: 3)Remarketing<\/p>\n\n\n\n

                                        6.Social Media Analytics can help in _________.<\/p>\n\n\n\n

                                        1. Spot Trends<\/li>
                                        2. All the options mentioned<\/li>
                                        3. Detect Threats<\/li>
                                        4. Identifying Influencers<\/li>
                                        5. Understand Customer Perception of Brand<\/li><\/ol>\n\n\n\n

                                          Answer: 2)All the options mentioned<\/p>\n\n\n\n

                                          7.Facebook Adverts is an advertising platform that can deliver ads on _____________.<\/p>\n\n\n\n

                                          1. Both Facebook and Instagram<\/li>
                                          2. Facebook<\/li>
                                          3. Instagram<\/li><\/ol>\n\n\n\n

                                            Answer: 1)Both Facebook and Instagram<\/p>\n\n\n\n

                                            8.Which of the following techniques can be used to target customers who bypass search engines and navigate directly to sites related to your product?<\/p>\n\n\n\n

                                            1. Remarketing<\/li>
                                            2. Search Retargeting<\/li>
                                            3. Contextual Marketing<\/li><\/ol>\n\n\n\n

                                              Answer: 3)Contextual Marketing<\/p>\n\n\n\n

                                              9.Which of the following design approaches help in building sites that are optimized for varied screen sizes?<\/p>\n\n\n\n

                                              1. Responsive Web Design<\/li>
                                              2. Adaptive Web Design<\/li>
                                              3. Progressive Enhancement<\/li>
                                              4. Mobile Optimized Design<\/li><\/ol>\n\n\n\n

                                                Answer: 1)Responsive Web Design<\/p>\n\n\n\n

                                                10.Retargeting platforms enable advertisers to __________.<\/p>\n\n\n\n

                                                1. All the options<\/li>
                                                2. Allocate budget to right keywords<\/li>
                                                3. Retarget based on location<\/li>
                                                4. View keyword performance<\/li><\/ol>\n\n\n\n

                                                  Answer: 1)All the options<\/p>\n\n\n\n

                                                  11.Which of the following strategies have higher control on sites\/pages getting listed in Google SERPs?<\/p>\n\n\n\n

                                                  1. Both the options<\/li>
                                                  2. SEM<\/li>
                                                  3. SEO<\/li><\/ol>\n\n\n\n

                                                    Answer: 2)SEM<\/p>\n\n\n\n

                                                    12.Which of the following is the most important for the success of Digital Marketing?<\/p>\n\n\n\n

                                                    1. Tools<\/li>
                                                    2. Customer Experience<\/li>
                                                    3. Technology<\/li>
                                                    4. Process<\/li><\/ol>\n\n\n\n

                                                      Answer: 2)Customer Experience<\/p>\n\n\n\n

                                                      13.Google Ad Auction rewards advertisers with __________.<\/p>\n\n\n\n

                                                      1. High Ad Rank<\/li>
                                                      2. High Quality Score<\/li>
                                                      3. Max Bid Value<\/li><\/ol>\n\n\n\n

                                                        Answer: 3)Max Bid Value<\/p>\n","protected":false},"excerpt":{"rendered":"

                                                        Disclaimer: The main motive to provide this solution is to help and support those who are unable to do these courses due to facing some issue and having a little bit lack of knowledge. All of the material and information contained on this website is for knowledge and education purposes only. […]<\/p>\n","protected":false},"author":3,"featured_media":663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[156],"tags":[],"_links":{"self":[{"href":"https:\/\/emorah.com\/story\/wp-json\/wp\/v2\/posts\/661"}],"collection":[{"href":"https:\/\/emorah.com\/story\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emorah.com\/story\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emorah.com\/story\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/emorah.com\/story\/wp-json\/wp\/v2\/comments?post=661"}],"version-history":[{"count":1,"href":"https:\/\/emorah.com\/story\/wp-json\/wp\/v2\/posts\/661\/revisions"}],"predecessor-version":[{"id":662,"href":"https:\/\/emorah.com\/story\/wp-json\/wp\/v2\/posts\/661\/revisions\/662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emorah.com\/story\/wp-json\/wp\/v2\/media\/663"}],"wp:attachment":[{"href":"https:\/\/emorah.com\/story\/wp-json\/wp\/v2\/media?parent=661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emorah.com\/story\/wp-json\/wp\/v2\/categories?post=661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emorah.com\/story\/wp-json\/wp\/v2\/tags?post=661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}